JONNY EARL
creative strategist + video editor
i turn stories into strategy and build content that keeps people watching.
Sofia Parazi is an LA based photographer, cinematographer and art director. Her juxtaposition between light and shadow punctuates her signature style. Sofia believes photos are metaphors, making the abstract concrete and mystifying the
case studies & campaigns
a mix of brand storytelling and creative strategy work
creative direction • content strategy • editing • copywriting • rollout planning
Client
Name here
Year
01/01/000
🏋️♂️ Consistency Looks Good on You
Fitness Brand Campaign – Ritual Based Motivation
identity-driven short-form system built around routine, discipline, and modern masculinity.
🥡 Intentional Fits Only
🥡 The Scroll Effect
Social Strategy - Behavioral Marketing
Understanding how emotion shapes retention across platforms.
🥡 From the Counter to the Cravings
Local Food Campaign – Carabao Napa
Community storytelling meets flavor. a 3-part rollout turning everyday moments behind the counter into brand loyalty.
Fashion / Lifestyle Campaign - Streetwear Aesthetic
A minimalist visual rollout exploring self-expression through silhouette and confidence.
client shortform & longform projects
a collection of video projects for local restaurants and brands, built to capture their story, showcase their craft, and connect with their community.
creative direction • content strategy • editing • copywriting • rollout planning
🍣 SushiByM
shot in new york at one of the city’s most intimate omakase spots, this short-form piece turns a casual dining experience into a cinematic showcase of craft. every frame was paced to match the precision of the chef, highlighting motion, plating, and sensory contrast through tone and lighting.
goal:
translate culinary artistry into shareable visual storytelling that drives curiosity and brand perception.
role:
filming
editing
direction
sound design
pacing
color grading
☀️Carabao Napa
filmed during one of carabao’s first brunch services, this video captures the warm energy and design of napa’s first upscale filipino restaurant. the pacing, captions, and ambient sound bring attention to the food’s craftsmanship and cultural pride while keeping it modern and approachable.
goal:
highlight carabao’s elevated take on filipino dining and introduce its brand story to a wider audience.
role:
filming
editing
direction
sound design
subtitles
color grading
☀️Dreyer’s
A mock promo concept exploring how indulgence vs. reality can collide in advertising. Using AI-generated visuals, I designed each shot to parody luxury ice cream ads while contrasting hyper-stylized fantasy with everyday humor. The goal was to test storytelling through juxtaposition, tone, and pacing.
goal:
Blend irony and brand tone to create a relatable yet polished mock campaign.
role:
concept
AI direction
editing
sound design
copywriting
color grading
💻CalHacks 12.0 Recap (Elastic)
edited a full-length event recap for Elastic at CalHacks 12.0, the nation’s largest collegiate hackathon. the client provided raw footage, and I handled all post-production and creative direction to turn it into a high-energy, story-driven highlight piece. the final cut blended sponsor visibility, crowd energy, and winner interviews into a seamless narrative that matched Elastic’s brand tone.
goal:
elevate Elastic’s presence at CalHacks through a polished, cinematic recap that captured the innovation and community of the weekend.
role:
editing
motion design
pacing
sound design
color correction
overall creative execution
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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DREYERS
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Build it.
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Grow it.
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Sell it.
photography services
Sofia offers professional photography for agencies and industry clients, with sessions built for wardrobe changes, multiple models, and custom retouching—perfect for campaigns, portfolios, and brand content.
WINTER COLLECTION
Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.
FALL COLLECTION
Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.
STILL LIFE COLLECTION
Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.