visuals are easy.
vision is hard.
JONNY EARL
Hi there! I'm Jonny, a dedicated video editor and digital content producer from the Bay Area with a true passion for storytelling. Through the art of editing, I strive to create content that not only captivates but also leaves a lasting impact. Let's work together!
creative strategist +
video editor
my work
a selection of projects across restaurants, brands, and lifestyle, focused on story, clarity, and results.
🍣 SushiByM
Short-form video documenting my omakase experience, edited into a clean, brand-friendly piece for their Instagram feed.
Highlight the atmosphere, plating, and guest experience to help attract diners and show the smooth flow of their omakase service.
goal:
Filmed and edited the entire piece, including pacing, macro food shots, color correction, ambient sound work, and transitions.
process:
Collaboratively posted with Sushi By M, giving them a polished reel that showcases their dining experience to new customers.
result:
☀️Carabao Napa
Short-form video created during one of Carabao’s first brunch services to help introduce the new menu and capture the restaurant’s atmosphere.
Show the warmth, plating, and Filipino identity of their brunch experience to help attract new diners.
goal:
Recorded the full visit, captured close-ups of key dishes, included a natural intro from the owner, added motion graphics and captions, and handled all pacing, sound, color, and macro emphasis to keep the experience cohesive.
process:
Gave Carabao a polished piece they could use to introduce their brunch menu and boost awareness for their new offering.
result:
🍦Dreyer’s
Short-form mock promo using ai-generated visuals to parody luxury ice cream ads.
goal:
Test a playful “expectation vs reality” concept to show how humor and contrast can drive attention for everyday brands.
Contrasted hyper-stylized fantasy shots with casual realism. Used tight pacing, simple copy, and ai-enhanced visuals to land the punchline.
process:
result:
A humorous spec spot that demonstrates brand voice flexibility and the ability to turn everyday moments into scroll-stopping social content.
💻CalHacks 12.0 Recap (Elastic)
Edited a full-length event recap for Elastic using client-provided footage. Handled all post-production and creative direction to turn raw clips into a fast, high-energy highlight piece. Blended sponsor visibility, crowd moments, and winner interviews into a cohesive narrative that matched Elastic’s brand tone.
Position Elastic as a strong, high-visibility sponsor at CalHacks through a polished recap they could use for marketing and future recruiting.
goal:
Organized raw clips, tightened pacing, integrated interviews, cleaned audio, added motion elements, and color corrected to match Elastic’s tone.
process:
DDelivered a professional recap Elastic repurposed for social proof, sponsorship visibility, and future CalHacks presence.
result:
dearly deluded
Long-form self-development series written, filmed, edited, and packaged entirely by me. Designed to demonstrate my ability to build watchable narratives, understand viewer psychology, and execute full YouTube production end-to-end: scripting, camera work, lighting, audio, color, editing, thumbnails, metadata, and retention strategy.
episode 03
the real reason
you want everyone to like you
goal:
Deliver a deeply self-aware, psychology-focused episode that blends emotional clarity with retention engineering. This episode is designed to hit a universal insecurity (approval-seeking) while reinforcing the series identity: direct, honest, high-clarity conversations that feel like therapy without the fluff.
Sharpened the hook into a one-line emotional “freeze moment” to lock attention in the first 3 seconds
Officially implemented intro catch phrase “plain and simple, let’s talk about it”
Built a tighter identity-based structure to maintain retention through recognition, tension, and releas
Refined lighting and camera settings using dlog-m for a cleaner, more cinematic & consistent color profile
Corrected color tones with a warmer, more intentional grade that matches the series look
Improved eyeline stability and cadence to increase viewer trust and comfort
Designed a thumbnail that communicates vulnerability and emotional conflict clearly
Aligned the title with high-performing identity conflict keywords (“want everyone to like you”)
Scripted the episode around psychology-backed explanations and mirror moments to increase saves/shares
what was improved:
process:
Crafted the episode using an 8-section retention map:
Conflict hook (approval as self-perception)
Identity reveal (calling out behavior patterns calmly)
Origin wound explanation (childhood -> adulthood approval mapping)
Mirror moment (explaining the real fear underneath)
Behavior loop examples (relatable micro-patterns)
Psychological flip (the respect paradox)
Identity-first solution (non-performative self-worth)
Practical boundaries for everyday situations
This structure was built to maximize watch time and emotional resonance without losing pacing.
result:
Established a stronger emotional signature for the series (“therapy-level clarity delivered conversationally”). Demonstrated the ability to blend psychology, storytelling, and pacing into a cohesive long-form package. Showed continuous growth in retention strategy, viewer trust-building, and series consistency. This episode confirms the ability to scale a branded, long-form show with clear identity, tone, and packaging logic.
episode 02
the real reason you keep breaking promises to yourself
Level up pacing, hook speed, and emotional clarity based on episode 01 analytics. Aim for sharper opening, more direct language, and improved thumbnail-title alignment.
goal:
Re-wrote the hook to hit faster and immediately introduce conflict (“truth is…” moment).
Strengthened pacing in first 20 seconds to reduce early drop-off.
Adjusted set, wardrobe, and lighting to improve visual consistency and clarity.
Re-graded the video using cleaner dmlog settings for a more polished, professional look.
Improved framing, eyeline, and gesture openness for stronger viewer connection.
Title optimized for motivational search intent and “self-bet” narrative.
Thumbnail designed with cleaner facial expression, better color separation, and stronger emotional read.
Added light chapter structuring in the description for watchability (timestamps, thematic beats).
Used all packaging elements intentionally: title, thumbnail, pacing, setting, delivery, and retention strategy.
process:
result:
Showed immediate improvement in click-through and early retention. Established a clear series identity and proved ability to iterate using YouTube analytics. Demonstrated full-stack understanding of YouTube content packaging, viewer psychology, and long-form strategy as a creator.
episode 01
potential isn't real. you either are or you aren’t.
goal:
Create a clean, retention-driven long-form video that establishes tone, pacing, and visual identity for the series while testing what early viewers respond to.
Built a script around a strong, opinionated thesis to create early friction + curiosity.
Shot in my controlled set with dmlog profile; graded for warmth and clarity while keeping a vintage-influenced look.
Used a multi-step hook structure: direct confrontation, personal story, and emotional stakes.
Edited with tight pacing, removing all dead air to optimize retention.
Designed thumbnail color contrast to stand out against muted browse feeds.
Crafted title to be punchy, polarizing, and algorithm-friendly.
Packaged with minimal description to isolate performance variables.
process:
Clear signal that strong opinions + calm delivery drive watch time. Gathered first retention baseline (31.4% AVD), learned viewer drop-off patterns, and used insights to sharpen next episode’s hook.